Hearing Loop Campaign

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Hearing Loop Campaign

Get in the Hearing Loop Campaign was a collaborative effort between HLAA and the American Academy of Audiology. This successful awareness effort ran from June 2010 to June 2011. The campaign concluded at the Second International Hearing Loop Conference that coincided with the HLAA Convention in Washington, D.C., June 16 – 19, 2011. HLAA continues to advocate for loops and all hearing assistive technology and is grateful to the Academy for helping to launch a nationwide effort. Below is the history of the campaign which shows the original logo used to market the program. Visit our Loop Technology page for more information about loops and the current logos to use.


“Get in the Hearing Loop” Campaign Promotes Doubling Functionality of Hearing Aids

The Hearing Loss Association of America on behalf of people with hearing loss and the American Academy of Audiology, on behalf of audiologists, announced a collaborative public education campaign, “Get in the Hearing Loop” in June 2010.

“Get in the Hearing Loop” is a campaign to enlighten and excite hearing aid users, as well as audiologists and other professionals who dispense hearing aids, about telecoils and hearing loops and their unique benefits. Hearing loops transmit the audio from a PA system directly to telecoil-equipped hearing aids and cochlear implants. The telecoil functions as an antenna, relaying sounds directly into the ear without background noise just like Wi-Fi connects people to the Web.

Hearing aids can easily and affordably become wireless receivers for use with telephones and hearing assistive listening systems – hearing loops and neckloops – by adding a telecoil option to the aid. Sixty-nine percent of all hearing aids dispensed in the U.S. today have telecoils. Yet far too few consumers know about them and not enough hearing professionals recommend them.

Pat Kricos, Ph.D., then president-elect of the Academy, enthusiastically agreed to join the HLAA in this endeavor, stating, “Thanks to the passionate ground-breaking work carried on by HLAA member David Myers, Ph.D., in his Let’s Loop America advocacy endeavor, there have been steady increases in accessibility for individuals with hearing loss. However, we still have a long road ahead of us before people with hearing loss can expect to hear in public areas via hearing loop technology. This collaborative awareness campaign by HLAA and the Academy will ensure that both consumers and audiologists will become fully aware of the remarkable benefits of telecoils and hearing loops.”

HLAA [Retired] Executive Director Brenda Battat comments, “Though HLAA and the Academy have worked together on advocacy issues for many years, this is the first time they have worked together on an educational campaign. My feeling was that educating consumers about telecoils and assistive listening systems would not be effective if the hearing professionals were not on board. It was important to get their buy-in. This is a way to address it from both sides and have a greater impact.”

“A successful local hearing loop campaign in the Fox Valley of Wisconsin made me realize that hearing loops can profoundly affect people who use hearing aids,” explains Juliëtte Sterkens, Au.D. audiologist and committee member of the “Get in the Hearing Loop” campaign. I want to help bring this news to every hearing aid user in the country and help make my audiology colleagues aware of an opportunity we are missing to help our clients get more from their hearing aids.”

Although advocating for loops continues, the official campaign culminated and concluded at the Second International Hearing Loop Conference that coincided with the HLAA Convention in Washington, D.C., June 16 – 19, 2011. The first International Hearing Loop Conference was organized by the European Association of Hard of Hearing People in Winterthur, Switzerland in September 2009.