HLAA offers sponsorship opportunities that allow companies to extend their reach to the many diverse populations of consumers with hearing loss that we serve, including parents of younger children, young adults, veterans, people in the workforce, underrepresented populations and those with age-related hearing loss.
HLAA offers a broad range of programs on both the local and national level, including the HLAA Walk4Hearing, annual convention or the many educational, outreach and training opportunities we offer. We work together with our valued corporate partners to deliver innovative and vital programs that directly benefit consumers with hearing loss and their families.
Walk4Hearing
The HLAA Walk4Hearing is the largest program of its kind for people with hearing loss. Since its inception in 2006, more than 90,000 walkers have raised in excess of $13 million to raise awareness and funds for people with hearing loss. Funds raised support both local and national programs and services for people with hearing loss. Thousands of walkers and supporters will participate in one of the 18 Walk4Hearing events being held in cities across the country in 2018.
View the 2018 Walk4Hearing prospectus.
Annual Convention
The HLAA annual convention gives corporate partners the opportunity to reach HLAA members, state and local chapter members and leaders, consumers with hearing loss and their families, and hearing health professionals from across the country. Convention sponsorship and marketing opportunities include:
- Events, such as the Get Acquainted Party or Awards Ceremonies
- Exhibit Hall booths
- Program & Exhibit Guide and on-site advertising
- Demo room presentations
- Scholarships
- Special events (i.e., hearing screening, hospitality suites, etc.)
- Promotional items
The multiple benefits and recognition opportunities you receive as a convention corporate sponsor will allow you to maximize your marketing dollars! The Sponsorship/Marketing & Exhibit Opportunities prospectus for HLAA2019 will be available in the fall. View the HLAA2018 prospectus.
Connected TV
Why CTV?
It’s a growing market, with 64% of households in the U.S. currently owning a CTV device. These devices are essentially internet-enabled televisions, whether that connectivity comes from a streaming device like the Amazon Fire Stick or Roku, an internet-enabled gaming console, or it’s a smart TV with its own built-in connection.
For consumers, these devices allow users a way to watch television without a cable subscription, giving them the new nickname of “cord cutters.”
(Source: Amplified Digital)
For HLAA and our corporate partners, this means a whole new way to reach consumers, especially those who have not taken steps to treat their hearing loss.
HLAA Partners with CaptionCall to Deliver CTV Content
HLAA recently partnered with CaptionCall to produce three new educational videos for CTV with corresponding social media versions which can be viewed below. In addition, the sponsorship package included distribution of CaptionCall’s Eddy the Ear videos, a series of educational videos on various aspects hearing loss.
Are You a CTV Partner?
HLAA is currently seeking partners to create a playlist of co-branded educational videos that will air on Apple TV, Amazon Fire TV, and Roku. Do you have educational videos that you would like to distribute to a larger audience? We can do that! There are a variety of packages available to suit your budget and marketing objectives. If you are interested in partnering with HLAA on a CTV playlist, contact HLAA Director of External Affairs Nancy Macklin at nmacklin@hearingloss.org or 301.657.2248.
Other Opportunities
Corporate sponsors have the opportunity to help provide much-needed education for people with hearing loss. Webinars, hearing assistive technology (HAT) projects, development of printed and online materials and scholarships are just a few. We can also work with you to develop custom programs that allow you to reach both new and existing audiences while supporting the core values and mission of HLAA.
For more information about becoming a Corporate Sponsor or about any of our other sponsorship opportunities contact Nancy Macklin, director of external affairs, at 301.657.2248 or email development@hearingloss.org.
